PepsiCo, global food and beverage maker, is teaming up with award-winning country music star Brad Paisley and Dollar General to support literacy in the United States.
The parties recently kicked-off “Tune in to Giving,” an in-store promotion encouraging fans to help support the Dollar General Literacy Foundation, an organization dedicated to help others improve their lives by taking their first steps toward literacy, a general education diploma or English proficiency.
From now until Aug. 19, 2012, when Dollar General shoppers buy a 10-ounce or larger bag of Lay’s potato chips (any flavor) and a 2-liter Pepsi product (any variety) together, and enter the code from their receipt at www.dollargeneral.com, $1 will be donated (for each valid code entered) to the Dollar General Literacy Foundation. The minimum donation is $50,000, with a maximum donation of $75,000.
In addition, fans who enter their receipt code online will receive a free music download and be entered for the chance to win Dollar General gift cards, Brad Paisley memorabilia and concert tickets to Paisley’s “Virtual Reality World Tour.” The tour kicked-off in January 2012 and has played to nearly one-half million fans so far. Virtual Reality World Tour continues through mid-October.
Paisley will be featured on in-store displays and digital marketing materials to help draw consumer awareness and participation in the program.