Today 7-Eleven, the nation's largest convenience store chain, expects to give away 5 million 7.11-ounce Slurpees on the chain's unofficial birthday: 7/11. That's roughly 1,000 freebie Slurpees per store.
No coupons. No catches. No questions asked.
Those 7-Eleven folks sure must be dumb — as foxes. When they handed out 4.5 million Slurpee's last July 11, a funny thing happened: Slurpee sales for the day rocketed 38%, says Nancy Smith, vice president of marketing.