Charity of the Month of October-DenimDay.com

deko and posh here...We have selected our Charity for the month of October and it is DenimDay. Log on to our site and donate what you can. We have a goal to reach $1000.00 for the month of October, so please help us spread the word. All we need is 1000 people to donate $1.00 and we will be at our goal. dekoposh, Inc. is also donating $1.00 for every Breast Cancer Awareness Build a Purse sold during the month of October.

Lee National Denim Day® History
Since its inception in 1996, Lee National Denim Day has adhered to a simple philosophy: one day, one cause, one cure®. In 12 years, that philosophy has become a mantra for millions and has made an impact Lee Jeans never dreamed possible.

It all started when several Lee Jeans employees realized that each of them, in one form or another, had been touched by breast cancer. An everyday conversation sparked an idea and led to the creation of Lee National Denim Day, which has become one of the largest single-day fundraisers nationwide for breast cancer.

In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans invited companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5 contribution to the fight against breast cancer. The underlying concept behind the program was simple—by convincing enough people to take one small step, together they could reach an incredible goal.

The response to the inaugural Lee National Denim Day program was astounding. That year, more than 3,000 companies signed up to participate, raising $1.4 million dollars for the fight against breast cancer, setting the stage for what would become one of the most captivating social action campaigns in the country.

Since its first year, Lee National Denim Day has raised more than $70 million for the fight against breast cancer and unites nearly one million supporters nationwide each year.